Monday, 3 March 2014

iOS in the Car becomes CarPlay, high profile demos at Geneva Motor Show



iOS in the Car today gets its formal introduction, only with the slightly less wordy moniker of Apple CarPlay. Previously rumored to be headed to the forthcoming Geneva Motor Show, Apple in a press release confirmed this and that demos will be carried out by Ferrari, Mercedes-Benz and Volvo. Apple also announced a bunch of other partners for the venture, including BMW, GM, Ford, Hyundai and many others.



“CarPlay has been designed from the ground up to provide drivers with an incredible experience using their iPhone in the car,” said Greg Joswiak, Apple’s vice president of iPhone and iOS Product Marketing. “iPhone users always want their content at their fingertips and CarPlay lets drivers use their iPhone in the car with minimized distraction. We have an amazing lineup of auto partners rolling out CarPlay, and we’re thrilled it will make its debut this week in Geneva.”



CarPlay enables iPhone owners to make calls, access navigation and media content from their cars dashboard, with Siri available for an eyes-free interaction available via a dedicated button on the steering wheel. It also interfaces with the cars own controls to keep distractions to a minimum.


Apple's new CarPlay page on its official website shows us a glimpse at just how things will look inside your car. The interface looks familiar, yet simplified. App support will be expanded beyond just Apple's own core apps, with Spotify, Beats Music, iHeartRadio, Podcasts and Stitcher all initially namedropped.


CarPlay will be available to iPhone 5, 5c and 5s owners in a future update – probably iOS 7.1 – and in selected cars shipping in 2014. As a car fanatic, I'm really excited about CarPlay. We've seen a bunch of efforts from the likes of GM and Ford already to deliver the connected car, but so far none have really wowed. Will CarPlay be the answer? Only time will tell. Check out more at the source links below. Who's going out and snagging a new Ferrari then? BMW maybe?


Source: Apple (1), (2)



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