Apple Buys iFixit, and Other 2014 April Fools' Jokes Posted: 01 Apr 2014 07:48 AM PDT Today is April Fools' Day, which means readers should be wary of what they read online as much of it will be a gross hyperbole created in the name of fun. Today also marks Apple's 38th anniversary, with the company having been founded on this day in 1976 by Steve Jobs and Steve Wozniak. Among the popular April Fools' Day jokes making the rounds today are the following: Apple Acquires iFixit Based on the number of tips we've received, iFixit wins the award for the most believable Apple-related April Fools' prank for 2014. The popular device repair company changed its entire website to announce that it is being acquired by Apple.
BookBook for iMac Twelve South, which offers a popular line of book-themed iPhone, iPad, and Mac notebook cases, has introduced its largest version yet: BookBook for iMac.
Popular alternative keyboard SwiftKey, which recently began experimenting on iOS, announced , a version of its gesture-input technology for physical desktop/laptop keyboards. The new Flow Hard is guaranteed to increase your typing speed and your overall productivity. Nest and Virgin America Team Up on Personalized Airline Seat Climate Control The now Google-owned Nest partnered with Virgin America to bring Total Temperature Control to airlines, allowing users to customize their own seat environment. SelfieBot by Orbotix Orbotix today unveiled the SelfieBot, a camera-equipped drone that hovers around you, capturing the best selfie moments you would normally miss. Always ready to snap a picture, the SelfieBot can be controlled by your smartphone or operate independently. Google Chrome for iOS Adds Emoji Translation Google has added support for emoji translation to its popular Chrome browser for iOS and Android. Instead of boring and bland text, users can capture the sentiment of each page through efficient and emotive illustrations.
MacRumors has not participated in April Fools' Day prank news stories on its regular news pages in past years, and has no plans to break from that tradition this year. All news stories posted on our front page, iOS Blog, and Mac Blog today are real. Recent Mac and iOS Blog Stories |
Apple to Reportedly Release 4.7-Inch iPhone 6 This Fall, 5.5-Inch Version Delayed Posted: 31 Mar 2014 11:05 PM PDT Apple is set to begin mass production of the 4.7-inch display to be used in the iPhone 6 this May in preparation for the device’s general release this fall, according to a new report from Reuters . Citing supply chain sources, the report also states that the much rumored 5.5-inch version of the iPhone could be delayed due to difficulties with in-cell production technology, and is likely to commence several months after the initial production of the 4.7-inch displays.
A report last week from Japanese business newspaper Nikkei stated that the iPhone 6 could launch “as early as September”, and will be offered in 4.7-inch and 5.5-inch display sizes. This contrasted a claim from UBS analyst Steve Milunovich, who also said that the 4.7-inch version of the iPhone 6 might be the only model to launch later this year, with a timeframe for the larger 5.5-inch version unclear. In addition to a larger display, Apple’s next-generation iPhone will likely feature a durable, sapphire screen, and a thinner, bezel-free design in addition to expected camera and processor upgrades. Recent Mac and iOS Blog Stories |
Apple to Announce Q2 2014 Earnings on April 23 Posted: 31 Mar 2014 03:11 PM PDT Apple updated its investor relations page today to note that it will announce its earnings for the second fiscal quarter (first calendar quarter) of 2014 on Wednesday, April 23. The earnings release typically occurs just after 4:30 PM Eastern Time following the close of regular stock trading, and the conference call is scheduled to follow at 5:00 PM Eastern / 2:00 PM Pacific.
The release will provide a look at sales of the iPad Air and Retina iPad mini sales during their second quarter of availability as well as iPhone 5s and 5c sales through the first three months of 2014. Apple reported a record number of iPhone/iPad sales during the first quarter of 2014, at 51 million iPhones and 26 million iPads. In its fiscal first-quarter earnings call, Apple guided expected revenue of $42-44 billion and gross margin between 37 and 38 percent. This reflects an expectation of near-zero growth from Q2 of fiscal 2013. Recent Mac and iOS Blog Stories |
Apple's A7 Processor Truly 'Desktop Class', iOS Apps Don't Take Full Advantage Posted: 31 Mar 2014 02:17 PM PDT Anandtech provides a detailed analysis of Apple's A7 (ARM-based) mobile processor which was introduced in the iPhone 5s. The latest information and analysis comes from Apple's own code changes to the LLVM Compiler project. While Anandtech goes into great detail on the architecture of the A7 chip and how it compares to the A6, they conclude that the A7 chip is indeed -- as Apple claimed -- "desktop class" and "the rest of the players in the ultra mobile CPU space didn't aim high enough". In fact, they found that there are almost no iOS apps that take full advantage of the A7 processor. The processor even seems overpowered for the current devices in both RAM bottlenecks and battery consumption. Qualcomm chief marketing officer originally described the 64-bit A7 as a "marketing gimmick" but Qualcomm later backtracked on that statement. Another Qualcomm employee then said that the 64-bit Apple chip "hit us in the gut."
Any reference to "desktop class" Apple processors may remind readers that there have been recurring rumors that Apple has been testing ARM processor based MacBook Airs. Apple even threatened that they would stop using Intel chips due to concerns over power consumption. AMD or even ARM were speculated to be possible alternatives. Recent Mac and iOS Blog Stories |
iOS Users Overwhelmingly Prefer Free Games With Advertisements to Paid Titles Posted: 31 Mar 2014 01:37 PM PDT The majority of iOS users prefer iOS games that are available for free and supported with advertisements, according to a new study conducted by Wild Tangent in collaboration with analytics firm IHS Technology. The survey, which queried 500 iOS users, saw 86 percent of respondents state that they prefer free games with ads over paid games without ads. Broken down, 70 percent of respondents preferred free games supported by advertising, while 16 percent were in favor of freemium games with the option to pay for levels. Just 14 percent of those surveyed preferred iOS games that required money upfront to download.
Gamers also overwhelmingly preferred value exchange ads within freemium games, which allow users to play videos or view other advertisements in exchange for in-game currency or items. The recently released Disco Zoo provides a good example of such a system, rewarding players with in-game Bux for viewing short videos. The addition of free in-game items acquired through advertisements boosted time spent within games by approximately 28 percent. Over the course of the last several years, freemium games have largely replaced paid titles as the standard in the App Store. As of today, 43 of the top 50 apps listed on the App Store's Top Grossing chart are freemium gaming titles. Several others are non-gaming apps that offer in-app purchases, and only one paid game, Minecraft - Pocket Edition is ranked as a top grossing app in the number 18 spot.
Given the sheer amount of money that freemium and free games supported with advertising make for developers, it is not surprising that the freemium business model has largely taken over the App Store. According to IHS, by 2017, only 10 percent of mobile and tablet gaming revenue will be generated by paid downloads, with the rest of revenue coming from ad-supported free apps. Today, approximately 15 percent of gaming app revenue comes from paid apps, with 85 percent being generated through in-app purchases. Recent Mac and iOS Blog Stories |
Sketchy iPhone 6 Images Said to be Sourced from Foxconn Surface Posted: 31 Mar 2014 09:56 AM PDT A set of images posted on Chinese microblogging site Weibo (via GforGames ) may depict the iPhone 6 under development at Foxconn. Said to be sourced directly from Apple's manufacturing partner, the images show an iPhone with a slim chassis, rounded corners, and a protruding camera lens, similar to the camera in the iPod touch. The device appears to be taller and potentially wider than the existing iPhone 5s.
The text is unreadable, and though it is hard to see the phone's flash to glean more information, it appears to have rounded design. Apple introduced a much-improved pill-shaped True Tone dual LED flash with the iPhone 5s and it is unlikely to deviate from that design in the next iPhone.
Recent Mac and iOS Blog Stories |
Apple and Samsung Face Off in Court as Second Patent Infringement Trial Begins Posted: 31 Mar 2014 09:16 AM PDT Apple is seeking more than $2 billion in damages from Samsung in a second patent infringement suit that begins Monday in the US District Court of Northern California with Judge Lucy Koh presiding over the case (Via The Financial Times ).
Google is expected to take a bigger role in the litigation with testimony from executives such as current vice-president of Android engineering Hiroshi Lockheimer and former Android Chief Andy Rubin. These executives will discuss how Android was developed outside the influence of Apple and iOS. Apple is expected to again call Phil Schiller to testify on the design, development, and marketing of iOS and associated hardware. Before the trial even begins, Samsung already has been handed a minor setback as reported by Re/code . Judge Koh rejected a motion by Korean company that objected to an instructional video describing the patent process because it includes references to Apple products. Samsung argued the newer video, shown above, was "highly prejudicial to Samsung" and asked that the jurors be shown an older, more neutral version. Koh disagreed. Recent Mac and iOS Blog Stories |
Tuesday, 1 April 2014
MacRumors : Mac News and Rumors
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