Saturday, 12 April 2014

AppleInsider

























Review follow-up: Gaming on Amazon's Fire TV and Fire Controller


Posted: 12 Apr 2014 04:32 AM PDT


When Amazon launched its Fire TV earlier this month, the company positioned casual gaming as one of the set-top streamer's "bonus" features. In this review follow-up, AppleInsider picks up the controller to find out if mobile gaming is ready for the living room.









Samsung calls on Android exec in patent trial to prove certain features were created by Google, not Apple


Posted: 11 Apr 2014 05:50 PM PDT


Samsung on Friday brought up VP of Android Engineering Hiroshi Lockheimer as its first witness in the second California Apple v. Samsung patent trial in a bid to prove the Korean company's devices did not copy Apple's. The main argument: Google invented certain features before Apple patented them.









Apple hires CEO of brand consualtant Wolff Olins in marketing push


Posted: 11 Apr 2014 04:51 PM PDT


It was reported on Friday that Wolff Olins Global CEO Karl Heiselman has been hired away by Apple and will start working in a new marketing communications position at the Cupertino, Calif. company in May.









Apple rests case in second California patent trial against Samsung


Posted: 11 Apr 2014 04:03 PM PDT


Apple lawyers on Friday concluded their side of arguments in the latest spat with Samsung, bringing the initial phase of the company's case to a close after five days of court proceedings.









WSJ: Amazon to announce smartphone with 3D eye and gesture tracking in June


Posted: 11 Apr 2014 02:54 PM PDT


Adding to previous reports of an Amazon-built smartphone, The Wall Street Journal on Friday said the Internet retail giant will announce its entry into the handset market in June.









Samsung's big bet on Android actually a covert strategy to replace Android


Posted: 11 Apr 2014 01:11 PM PDT


Samsung's success in selling the world's leading volumes of phones through intense, expensive marketing efforts appears to be supporting Android as a platform, but Samsung's internal documents show it has plotted for years to compete against Google with its own mobile OS.









Apple blocks rival streaming services from iAd, expands its own digital ad team


Posted: 11 Apr 2014 11:18 AM PDT


Apple has reportedly banned British iTunes Radio competitor Bloom.fm from advertising on iAd, even as Apple looks set to expand its own digital reach by adding four new creative agencies to its outside advertising team.










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