In the first ad featuring the 5.7-inch Galaxy Note 3, Samsung depicts the phablet-sized smartphone next to the 4-inch iPhone 5s. Basketball star LeBron James is on the screen while a voiceover mocks the iPhone's screen size and quality, along with its lack of a stylus.
"Wait a second, shouldn't we enjoy this high-definition jam on a screen that's actually high definition? 5.7 inches of HD? Booyah! Or 4.0 inches of non-HD? LeBron's literally running away from this phone."
"And would you look at that? The Galaxy Note 3 comes with a handy little S-Pen. No S-Pen hiding in this other phone. Believe me, I've checked."
The second ad is a riff on Apple's popular iPad Air 'Pencil' spot that compares the ultra-thin tablet to a pencil. It starts off with a pencil, as Apple's ad did, but eventually reveals an "even thinner" Galaxy Tab Pro behind the iPad. Samsung's newest tablet measures in at 7.3mm thick while the iPad Air is 7.5mm thick.
"Wait a second, what's hiding behind that pencil? Ah, an iPad Air! Almost didn't see it there. And what's this, hiding behind the iPad? Ah, the even thinner Galaxy Tab Pro 10.1."
Along with the Galaxy Tab Pro’s thinner profile, Samsung also points out its screen quality and its ability to multitask, which has also been a favorite subject for Microsoft's anti-Apple ads. Samsung's Galaxy Tab Pro has a 1600 x 2560 resolution compared to the iPad Air's 1536 x 2048 resolution.
Samsung has a long history of mocking Apple products in its commercials and has famously promoted its Galaxy line of phones by making fun of iPhone fans who wait in long lines for hours.
Samsung is expected to release a new flagship smartphone, the Galaxy S5, later this month, along with a new Galaxy Gear smart watch. Apple is expected to unveil both a larger iPhone and a smart watch later this year.
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