In a move that Tim Cook probably assumed would "delight" iTunes customers, Apple this past September made U2's latest album, Songs of Innocence, available for free to all iTunes. In doing so, a number of users with no interest in the album were dismayed to discover that the album had been added to their libraries.
What resulted was a typically overblown "controversy", with Apple ultimately releasing a tool enabling users to easily remove the free album from their music library.
Addressing the mishap during a recent interview with fans conducted via Facebook, Bono apologized for perhaps taking the idea a step too far.
Oops. I'm sorry about that. I had this beautiful idea and we got carried away with ourselves.
Artists are prone to that kind of thing. Drop of megalomania, touch of generosity, dash of self promotion, and deep fear that these songs that we poured our life into over the last few years might not be heard.
There's a lot of noise out there. I guess we got a little noisy ourselves to get through it.
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