Apple Expands Company Trademarks to Cover Vehicles, but Similar Filings Date Back to 2003 Posted: 02 Mar 2015 07:49 AM PST While the expansion, which also occurred in Mexico on the same date last month, is unsurprisingly sparking discussion about Apple's efforts in the automotive industry, it is not exactly a new development. Various other Apple trademark applications over the years have included protection under International Class 12, which covers vehicles and their accessories. A European Union filing from October 2003 describes a similar vehicle-related corporate trademark, and others such as a United Kingdom filing from last year have been filed since that time. Each trademark filing goes through the same basic motions in mentioning various types of vehicles and vehicle-related devices to be covered.
One issue with interpreting trademark applications is the common strategy of trying to cover as broad a base as possible in order to maximize protection, and thus it is difficult to tell whether Apple's new vehicle-related applications are related to the rumored projects or something simpler such as CarPlay. Apple also currently holds "iPhone," "Mac," and "iPod" trademark protection under Class 12 in several countries. The Swiss and Mexican filings come on the heels of a recent deluge in Apple car-related news that began when a mysterious van leased to the company was seen on Bay Area streets. Further news on the company hiring employees from Tesla, Ford and GM, and reports stating the so-called "Project Titan" is aiming to launch in 2020 have led some to believe the vans are related to Apple's vehicle project, but they appear more likely to be an attempt to beef up Apple's Maps offerings with imagery similar to Google's Street View. Recent Mac and iOS Blog Stories
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Tim Cook: Apple Watch Launch in April Won't Be Exclusive to United States Posted: 02 Mar 2015 07:24 AM PST Cook specifically confirmed that the Apple Watch will launch in Germany during the month of April, indicating that a wider international launch in other countries could be on the horizon. MacRumors previously reported that Apple is targeting an early April release date for the Apple Watch based on a source that has proved reliable. The report corroborates that the Apple Watch may be released in the United States in early April, followed by Germany and other countries later in the month. The first wave of countries that Apple has often launched previous iPhones and iPads in typically includes the United States, Canada, United Kingdom, France, Germany, Australia, Hong Kong, Singapore and Japan. Cook did not confirm that the Apple Watch would launch in April in all of those countries. Apple Watch starts at $349 and will be available in three models: Apple Watch Sport, Apple Watch and Apple Watch Edition. Apple is expected to provide more details about the wrist-worn device at its highly-anticipated "Spring Forward" media event on March 9th at the Yerba Buena Center for the Arts in San Francisco. MacRumors will be providing live coverage of the event, which should provide more specific pricing and release date information about Apple's first wearable device. Recent Mac and iOS Blog Stories
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Apple Watch Featured in Hong Kong Fashion Magazine 'East Touch' Posted: 02 Mar 2015 04:50 AM PST In the past few months, the Apple Watch has made magazine debuts in a range of other publications such as on the cover of Self magazine, Vogue in the United States, Paris, and China, and London-based fashion magazine Style , as part of a marketing campaign leading up to the wrist-worn device's launch in April. To further market the Apple Watch in the fashion industry, Apple is planning to open dedicated pop-up shops at Selfridges in London, Galeries Lafayette in Paris and other high-end department stores across Europe. The stores will provide customers with a personalized shopping experience, potentially including One to One service for visitors to learn more about all of the different editions, sizes and bands available.
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Apple Showcases 'Shot on iPhone 6' World Photo Gallery on Homepage [Updated] Posted: 01 Mar 2015 11:39 AM PST Apple has refreshed its homepage to showcase a gallery of photos taken with iPhone 6 across the world, unsurprisingly coinciding with today's announcements of the Samsung Galaxy S6 and HTC One M9 at Mobile World Congress in Barcelona. The gallery shows photos taken by iPhone 6 users in several countries, including the United States, Canada, Japan, Iceland, South Korea, China, Scotland, Indonesia, Thailand and New Zealand.
Update 2:00 PM PT: Rene Ritchie at iMore reports that this is just the beginning of an iPhone 6 photography campaign involving 77 photographers, 70 cities and 24 countries. Apple will be featuring photos taken with an iPhone 6 in print media, transit posters and billboards across the world.
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Samsung Announces Galaxy S6, Galaxy S6 Edge and Samsung Pay Posted: 01 Mar 2015 10:54 AM PST Samsung at Mobile World Congress on Sunday announced its latest flagship smartphones, the Galaxy S6 and Galaxy S6 Edge, each compatible with a new mobile payments service called Samsung Pay. The smartphones are a significant refresh to the Galaxy lineup, featuring a slimmer and lighter metal and glass design, all-new front and rear cameras, improved hardware specifications under the hood and more.
Samsung Galaxy S6 and Galaxy S6 Edge (via The Verge) The Galaxy S6 Edge is notable in that it is the first smartphone to feature a curved display on both sides of the device, constructed from Gorilla Glass 4. Both smartphones have 16-megapixel rear-facing cameras and 5-megapixel front-facing cameras with f/1.9 lenses for improved low-light photos, Auto HDR, optical image stabilization, IR white balance and a "Quick Launch" feature for accessing the camera from any screen in less than one second. Samsung's Galaxy S6 and Galaxy S6 Edge have improved hardware specifications in most areas, each featuring a 5.1-inch 2560×1440 Super AMOLED display at 577 ppi, Exynos 8-core processor, 3GB of RAM up, 32GB to 128GB of internal storage, Category 6 LTE, 802.11/a/c Wi-Fi, Bluetooth LE, NFC and 2,550 mAh and 2,600 mAh batteries respectively. The devices will run Android 5.0 Lollipop out of the box. Notably absent from the Galaxy S6 and Galaxy S6 Edge is a MicroSD slot for expandable storage, waterproofing and a removable battery, three features that Samsung often promoted over the iPhone in the past. The smartphones do gain a feature that the iPhone does not have in wireless charging with support for WPC and PMA standards, allowing you to charge the device at Starbucks or using Qi-enabled chargers. Samsung introduced a new fingerprint scanner on the Galaxy S6 and Galaxy S6 Edge, to be used for Samsung Pay, that functions like Touch ID on iPhone by no longer requiring swiping. Samsung Pay will be available this summer and rival Apple Pay with NFC and magnetic secure transmission (MST) technologies that make the service compatible with both NFC-enabled payment terminals and older magnetic swipe readers. The Galaxy S6 and Galaxy S6 Edge will be available April 10 across several countries worldwide in White Pearl, Black Sapphire, and Gold Platinum color options. A special Blue Topaz edition will be exclusive to the Galaxy S6. The smartphones will be available on AT&T, Verizon, Sprint and T-Mobile in the U.S., and will also be on sale through Amazon, Best Buy, Costco, Target, Walmart and Sam's Club. Recent Mac and iOS Blog Stories
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Monday, 2 March 2015
MacRumors : Mac News and Rumors
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