Apple Adds Kendrick Lamar, Supporting Acts to iTunes Festival SXSW Lineup [Mac Blog]

Following yesterday's addition of Soundgarden to its SXSW concert lineup, Apple has now announced that Kendrick Lamar will also perform during the iTunes Festival [iTunes Store Link], headlining on March 12. Joining Kendrick Lamar will be ScHoolboy Q and Isaiah Rashad.

With the addition of Soundgarden and Kendrick Lamar, Apple's SXSW iTunes Festival lineup is complete with the following acts scheduled (times listed in CST):

March 11

10:00 p.m. - Coldplay

8:30 p.m. - Imagine Dragons

7:30 p.m. - London Grammar

March 12

10:00 p.m. - Kendrick Lamar

8:45 p.m. - ScHoolboy Q

8:00 p.m. - Isaiah Rashad

March 13

10:00 p.m. - Soundgarden

8:45 p.m. - Band of Skulls

8:00 p.m. - Capital Cities

March 14

10:00 p.m. - Pitbull

8:45 p.m. - ZEDD

8:00 p.m. - G.R.L

March 15

10:00 p.m. - Keith Urban

8:45 p.m. - Willie Nelson

8:00 p.m. - Mickey Guyton

Apple first announced the SXSW concert series last week, as an expansion of its long-running iTunes Festival in the UK. The festival will offer five nights of music, beginning on March 11 at Austin City Limits Live at the Moody Theater in Austin, Texas.

While the SXSW concerts are presented for free, tickets are given to attendees on a lottery basis. Live and on-demand streams of the shows will be available through the iTunes Store on iOS devices and computers, the iTunes Festival app on iOS devices, and the Apple TV.