When Apple CEO Tim Cook was told by the National Center for Public Policy Research general council Justin Danhof that stopping Apple's environmental initiatives could lead to higher profits, Cook reportedly told them where exactly they could shove their lack of climate change responsibility. Mashable:
Cook's response was blistering. First of all, he insisted, environmental efforts also make economic sense. Even so, "we do a lot of things for reasons besides profit motive," the CEO said. "We want to leave the world better than we found it."
Anyone who had a problem with that? They should sell their Apple shares. "Get out of the stock," Cook suggested. Danhof's proposal was voted down by shareholders.
Cook is known for his almost unnerving calm but obviously he — and Apple — care very deeply about social issues as well. Does Apple's conscience matter to you or would you rather they just stuck to the ones and zeroes?
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