Monday, 17 February 2014

Apple's New Brazilian Retail Store Opens Its Doors [iOS Blog]


Monday February 17, 2014 7:47 am PST by Kelly Hodgkins


Apple's first retail store in Brazil opened in Rio de Janeiro this weekend, with approximately 1,700 customers waiting in line for the grand opening (via The Globe ]. Customers started queueing up on Thursday night for the Saturday morning debut, with groups waiting both inside and outside the Village Mall.

apple_store_rio




The opening of the Rio de Janeiro store was announced last weekon the company's website and is Apple's first store in Latin America. The storehas a fairly unique single floor, pavilion-style design with a curved glass exterior. Unlike most other Apple retail stores, the Rio de Janeiro location features a split-concept layout where one half of the store is dedicated to product demonstrations while the other half is focused on accessory sales and services.

Speaking to Brazilian news site The Globe , Apple CFO Peter Oppenheimer confirmed that Brazil was an increasingly important market for Apple. The Rio de Janeiro store is part of a larger plan to tap into the Latin American market, which traditionally has been a weak market for Apple due to the high import taxes levied on electronic devices.

Apple will be selling its full product lineup in the Rio store, including the iPhone 5S starting at the equivalent of $1,174, with high taxes making it the most expensive Apple retail store for iPhone purchases (via Bloomberg ).


Related roundups: iPhone 5c, iPhone 5s, iPhone 6








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