Following its initial debut, the app and the company behind it received a lot of attention for the natural movement styles of the ragdoll ninja character.
Founded by Torsten Reil, a former evolutionary biologist, NaturalMotion specializes in high quality games that use realistic animations, which is a bit of a departure from Zynga's typical game style.
Along with Clumsy Ninja, NaturalMotion has also released several other iOS apps, including Jenga , Icebreaker Hockey , and CSR Racing . According to Zynga CEO Don Mattrick, NaturalMotion will expand Zynga's creative pipeline and bring next-generation tools to the company.
NaturalMotion expands Zynga's creative pipeline, accelerates our mobile growth, and brings next-generation technology and tools to Zynga that will fast-track our ability to deliver consumers more hit games. Bringing Zynga and NaturalMotion together is a bold step in the right direction at the right time.
Combining NaturalMotion's strengths with Zynga's ability to develop breakthrough social features while sustaining live games over time, offers us a huge opportunity to redefine the gaming industry and deliver consumers blockbuster entertainment experiences.
Alongside the acquisition of NaturalMotion, Zynga also announced that it is laying off a total of 314 employees, or 15 percent of its workforce, as part of a cost reduction plan that is expected to save the company up to $35 million. During 2013, Zynga saw $873.3 million in revenue, but ultimately had a net loss of $37 million.
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