It may be a fraction of Netflix's size, but Hulu is no small fry when it comes to the online video business. At an advertising conference in New York, the company has revealed that it has won the exclusive streaming rights to Seinfeld. It's a big deal for the outfit, since Sony had reportedly offered the series to every online media company, including Netflix, but all had balked at a reported cost of between $700,000 and $1 million per episode. If those figures are close to being true, and Hulu is staying tight-lipped, then the site will have paid out anything between $130 and $180 million just for the show about nothing.
While AMC's hit shows, including Breaking Bad and Better Call Saul, are closely associated with Netflix, that relationship is no more. That's because Hulu has spent big to tie the channel into a long-term exclusivity deal that'll see any new show only being available on the service. For now, the only show that we know will be a part of the agreement is Fear the Walking Dead, but there'll be plenty more to add to the roster in the near future. If you're not already a Hulu subscriber, you've got until June to change your mind, assuming you want to be all set up and ready the moment those Seinfeld episodes arrive.
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