In the announcement, Carolyn Penner, Head of Communications and Marketing at Vine, states the idea for the app came from a colleague's daughter and her infatuation with the video-clip sharing service. The idea came to her during Vine's "Hack Week," a period where the company encourages employees to set aside normal duties and begin brainstorming and working on brand-new ideas.
The easy-to-use app doesn't require an account for a user to follow anyone else, offering a newsfeed-style curated list of six-second videos picked by the Vine team that kids can easily swipe left and right through.
We’ve seen for ourselves – and heard from parents, siblings and others – that kids love Vine. So, we built Vine Kids, a simple new app that gives young children a fun way to watch Vines. Through adorable animated characters, kids can watch videos that are appropriate for a young audience. Swiping right or left shows a new Vine, and you can tap the screen to hear quirky sounds.
Acquired by Twitter in the summer of 2012, Vine has seen a handful of updates over the years, slowly adding more functionality to its camera suite and social features. The Twitter-owned service met a few scandals early-on when a sexually explicit Vine accidentally became an "Editor's Pick" on the service, violating Apple's terms of service.
Vine Kids is available to download for free from the App Store. [Direct Link]
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