Friday, 30 January 2015

Yahoo updates its news and lifestyle app with more interactive features


Yahoo has a bunch of apps for iOS, including Yahoo Mail, Weather, Finance and others. The primary Yahoo app (free) is what has just received an update. This app features a blend of news with Yahoo's interactive lifestyle magazines.

The Yahoo app has been slightly retooled visually, and there are some nice features that let you swipe across the screen looking at before and after photos, mainly in the lifestyle sections. The new app has more visuals than before. You can turn off any sections you don't want to see.


I find the Yahoo News Digest app more useful. The newly designed Yahoo app does a pretty inferior job of mixing ads with content, and the format is just the same. At first glance, ads look like news, making the app more difficult to use than it needs to be. Yes, it says "sponsored" on each ad, but the format is identical to a news story.


There are also some just plain awful bugs. The edit page where you decide which content you want displayed is all white, with white on white text. Needless to say, it is very difficult to navigate (see screen shot) or to exit. Someone wasn't paying attention when this update was being tested.


Still, Yahoo has a wide range of content and it's all attractively displayed. I think the Yahoo Weather and News Digest apps are better, but if you want a wider barrel of content, this app will be adequate. Lose the deceptively formatted ads and fix the bugs, and this app will be even more useful.


The Yahoo app is universal and requires iOS 7 or later. It is optimized for the latest iPhone hardware.





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