Apple yesterday began airing two new iPhone ads, one dubbed "Gamers" and another called "Reservations." Like previous iPhone 6 ads, Apple's new commercials are voiced by Jimmy Fallon and Justin Timberlake. And while these ads are slightly better than what we've seen before, I still find them surprisingly weak and straining, unsuccessfully, to be funny.
First up, we have "Gamers." The commercial touts how Apple's new A8 chip "brings gaming to the next level." Initially, Jimmy Fallon and JT play it off as if they're not into gaming, only to be followed by them talking like seasoned gamers while playing Vainglory. While a decent attempt at a common comedic setup, the commercial, I think, ultimately falls flat. Perhaps I'm too caught up in who the voice actors are, but Jimmy Fallon calling Justin Timberlake a "Noob" sounds phony and seemingly drawn up in a boardroom meeting by an ad exec with a powerpoint presentation titled "Gaming Lingo."
Second, we have an ad dubbed "Reservations," which highlights the ability to make phone calls from Apple devices like a MacBook and an iPad. The feature is undoubtedly cool, but the commercial's effort to showcase it is an annoying, bumbling mess. The ad is far too preoccupied with trying to be funny and fails to relay a clear message.
I have no idea what's going on with Apple's ongoing and rather forgettable iPhone 6 ad campaign, but consumer demand clearly isn't a problem. iPhone 6 and 6 Plus sales thus far have been through the roof and are poised to comprise Apple's most successful iPhone launch to date.
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