Wednesday 24 September 2014

Apple cleverly advertises actual iPhone 6 and 6 Plus sizes in Rolling Stone Magazine



iPhone 6

Apple's current marketing campaign for the iPhone 6 and 6 Plus is focusing on the sizes of the new handsets, which are larger than earlier iPhone models. To help consumers get a feel for the size of the new iPhone 6 and 6 Plus, Apple is cleverly using a full-page ad in the latest issue of Rolling Stone magazine to display the actual sizes of the two devices, as spotted by The MacObserver,


Rolling Stone

Shown partially above, the back cover advertisement places the iPhone 6 next to an iPhone 6 Plus with a simple tagline, "Actual Sizes." Underneath the phones is a quick list of the major features offered in Apple's latest iPhone handsets. Not only is the page eye-catching, it also allows Rolling Stone magazine readers to compare their current phone to Apple's latest models to see how they size up.


Head over to The Mac Observer to view the full ad, which is pictured along with an iPhone 5s as a size comparison.





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