According to a new report from The New York Times , U2 will play a "significant part" in Apple's event at the Flint Center. Not only will U2 play at the event, its upcoming album will be integrated into Apple's products.
Extending a decade-long connection with Apple, U2 will play a significant part in Apple's event, which will be held at a performing arts center in Cupertino, Calif., the company's home base, according to three people briefed on its plans. In addition to performing, the band will reveal an integration with Apple's products that is connected to its next album, which is expected to come out by the end of the year, according to these people, who spoke anonymously because the band's appearance -- and its deal with Apple -- is supposed to be a surprise.
Apple and U2 have had a long partnership, as Steve Jobs and Bono were good friends. Starting in 2004, Apple released several special edition U2 iPods, which included the band's signatures and U2's music. Apple has also been a longtime partner of (Product) RED, a charity founded by Bono.
No comments:
Post a Comment